FRiENDi mobile would like to wish all Muslims in Saudi Arabia and the world a very blessed Ramadan. FRiENDi mobile is also delighted to announce the launch of its new Umrah SIM card specifically for those making pilgrimage this year. “For this occasion, the entire management team was relocated to Jeddah and Makkah for the launch ceremony. We really wanted to make it easier for the pilgrims visiting Makkah, FRiENDi mobile branded kiosks are being set up with promoters at major hotels around Haram so picking up a SIM and recharge card will be really easy,” said Adeel Niazi, director sales. This is another example of how Virgin Mobile and its expat brand FRiENDi mobile are bringing innovative products to the Saudi market. “We are delighted that those making the Umrah trip this year can rest easy knowing that they can keep in touch with their families at home with FRiENDi mobile in their pocket,” added Niazi. – SG