Faisal Bin Abdulrahman Al-Humaid, director general of Namaa Charity Organization (right) and Saleem Al-Faidi, the organization's media and public relations director, at a press conference in Jeddah on Monday. — Courtesy photo Saleh Fareed Saudi Gazette JEDDAH — Namaa Charity Organization plans to deliver 6,000 iftar (breaking of the fast) meals daily to 10,000 needy families, according to its director general. “There is also a Ramadan supply project that ensures some families receive coupons for food and other essential supplies during the holy month, while families can also receive financial aid through a separate initiative run by Namaa,” said Faisal Bin Abdulrahman Al-Humaid. He was speaking during a press conference on Monday in Jeddah to launch the rebranding of the organization previously called Charitable Warehouse. Al Humaid added that Namaa has mobilized around 150 full time employees and volunteers to distribute iftar packages and execute around 30 projects for poor families. Saleem Al-Faidi, media and public relations director of Namaa, said the organization has developed strategic partnerships with private and public sector companies and strives to ease the burden of the poor and help rehabilitate them. He said: “We at Namaa believe in the development role of charitable sector institutions and their ability to participate in community development and address social problems. “Today, with the launch of our new identity we are taking serious steps to combat poverty in Makkah region in a way to help the needy by moving them from the need circle to the production circle and making them participate in building their country.” Namaa was established 12 years ago and is the brainchild of the late Prince Abdulmajeed Bin Abdulaziz. It distributes only food, not cash, to the poor and the needy.