The Saudi British Bank (SABB) was named “Best Retail Bank in the Kingdom of Saudi Arabia” by the Banker Middle East magazine. The prestigious award reflects SABB's pioneering role in the Saudi retail banking sector and the excellent line of services and products offered to customers. SABB was awarded this acknowledgement by the Banker Middle East magazine, and after a careful selection process involving polls conducted by the magazine with their subscribers and followed by a panel evaluation. In this multi-layered process, several factors where considered including brand equity strength and financial performance indictors in the Saudi retail banking space.
Naif Alabdulkareem, General Manager of Retail Banking and Wealth Management at SABB, said “we are delighted by this recognition that comes as a fruitful result of applying our strategic plans. We are continuously seeking to optimize our customer experience with ambitious goal-setting and careful executions.” — SG
