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Hyundai Saudi Arabia marks 30th anniversary of ‘Sonata'
Published in The Saudi Gazette on 16 - 05 - 2015

Hyundai Saudi Arabia represented by AlWallan Trading Company, Mohamed Yousuf Naghi Motors and Al Majdouie Motors, dealers of Hyundai Motor in Saudi Arabia, celebrated the 30th anniversary of Hyundai ‘Sonata', which is one of the best-selling models of Hyundai.
‘Sonata', which debuted in Korea in 1985, played a core role in the growth of ‘Hyundai' and enhanced the company's reputation, especially in the Middle East and Africa, where it was launched in the region in 1988. By April 2015, ‘Sonata' sales reached to 314181 units in this region alone.
As for Saudi Arabia, surveys indicate that this model, consistently since its launch in the Saudi market, is witnessing a steady growth in sales year after year, thanks to its sophisticated specifications and features. Hyundai Motor has been constantly reinventing ‘Sonata' to have always new and innovative technologies to ensure the emergence of each new generation as a leading model of its class. In September 2014, the Korean brand has launched the 7th generation and all-new ‘Sonata' in the Middle East.
Hyundai dealers in Saudi Arabia are very keen to place Hyundai brand on top car brands in Saudi market, and to be one of the most beloved brands in the world, the constant success of ‘Sonata' helped very much in assuming this goal. This iconic model was a key factor in the growth of ‘ Hyundai ‘ in our markets and a class flagship for all Hyundai Saudi dealers. Thanks to the continuous innovation process of this model, which always enables it to top its segment, and be the first option for customers.
The 7th generation and all-new ‘Sonata' features a modern design of the updated version of the design philosophy “fluidic-precision, liquid-metal design language named fluidic sculpture 2.0” adopted by Hyundai Motor, which is already a leader in the midsize sedan class in terms of design and performance. Every detail in the car and various design elements have been developed and balanced to ensure greater coherence in order to realize the ‘ Essential features ‘ of the car. The 7th generation and all-new ‘ Sonata ‘ impresses the clients through its exceptional driving and safety levels, in addition to its emotional satisfaction and many advanced features. — SG


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