The ultimate in refinement, Versace Fine Jewellery opens its first boutique in the Kingdom of Saudi Arabia in the El Khayyat Centre – Jeddah's luxury shopping destination – on Tahaliah Street, known as the “Golden Street” of the rapidly growing Jeddah. The 106m2 store offers customers the covetable Versace Fine Jewellery collections, such as Medusa, Barocco and Greca, each encapsulating the essence of Versace through the world's most precious stones. The store also offers the unique iconic Limited Edition Collection, bringing the exclusive world of Versace Fine Jewellery to the heart of the Kingdom. The architectural concept of the boutique brings the craftsmanship and heritage of the brand, combined with the attitude and energy of the Versace today. The opening marks the latest stage of Versace's expansion in the Middle East. The first flagship boutique of Versace Fine Jewellery was opened in 2009 in The Dubai Mall. The boutique introduced the Middle East to the ultimate in fashion and luxury through Versace's Fine Jewellery and Watch collections. In February 2012, Versace decided to partner with Samra International DMCC - a leading jewelry company operating in the UAE. This partnership continues to grow with the opening in Jeddah and a second boutique in UAE. "The Middle East is one of the most important markets for the Versace brand and for the jewellery category in particular. We are proud of our new store in Jeddah, and are willing to offer our customers the ultimate in luxury with Versace Fine Jewellery,” Gian Giacomo Ferraris, CEO of Versace, said. — SG
