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Casio G-Shock sponsors talented youth
Published in The Saudi Gazette on 01 - 04 - 2015

For 32 years Casio G-Shock watches continued on developing and launching its advance technologies which made it one of the most important watches purchased by youth from both sexes. Keeping up to the development witnessed by its creations every year, G-Shock and Mohamed Saleh Abbar Company - the approved agent of Casio products in the Kingdom - continued its support to many local talents, with the objective of patronizing a generation of artists and talented youth, especially in the Kingdom of Saudi Arabia.
Every year G-Shock has been keen to choose and care for elite of talented youth from different fields of artistic, sports and heritage through its annual “Shock the World” event. G-Shock is keen to organize this event in one of the globally prestigious cities every year in the presence of enthusiastic audiences for art, creativity and technology, demonstrated by G-Shock's state of the art functions, specifications and a multitude of colors that suit all tastes. No wonder that G-Shock ranks first in the use of digital technology, exploiting all available technologies to serve the community.
G-Shock watches are the products of one of Casio architect's ideas in his attempts to develop a break resistant watch. In 1983 he launched his original prototype with an outer chock resistant frame. The prototype has been deemed as an innovative idea for the traditional wrist watches, characterized by their sensitivity and resistance to breakage, ushering a whole new market for solid watches with G-Shock in the forefront.
G-Shock enjoys an impressive unprecedented global admiration among the age groups of men and women and is one of the accessories acquired by youth to wear in different activities such as sports; snowboarding, surfing and social activities; clubbing to enjoy music concerts, as well as the prestigious cultural and sports events.
"G-Shock" continued its journey for more than 32 years, filled with development and quest for more durability, as well as adding many innovative functions and improvements in performance and sophisticated designs, with the objective of proving the evolution of these leading watches in their class, thanks to their richness of voluminous models and various technological functions. — SG


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