IN collaboration with MSA Saudi Arabia, the authorized agent & distributor of Casio products in the Kingdom, G-Shock will organize a high-profile event at Life Store in Jeddah on Oct. 15 to mark its 30-year anniversary. The event is accompanied with newly unique and innovative designed display that truly showcases the wide array of G-Shock watches, which cater to different fashion tastes. Globally, G-Shock is continuing to support the fashion, art and music scene by creating a series of events across the four corners of the earth and now being present in Saudi to honor existing artists in addition to encouraging new entrants in this ever so progressive & artistic industry. G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. Today, G-Shock continues to take up challenges beyond the limits of time and common sense, driving innovation and distinctive state of the art designs. — SG
