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Protecting consumers is protection for traders and trade
Published in The Saudi Gazette on 23 - 03 - 2015


Rashed Al-Fawzan
Al-Riyadh


THOSE who think protecting consumers is harming traders and trade are wrong. It is the opposite. It is making businessman and businesses strong.
An honest businessman is the first one to ask for the creation of a body while encouraging rules and regulations that protects consumers.
What do we mean by consumer protection first? It means protecting them from fraud, deceit, monopoly and inflating prices. Do these demands go against the demands of an honest businessman? The answer is no.
An honest businessman, who is committed to selling high quality products and not taking advantage of consumers and protecting them, is actually protecting his name and maintaining consumer loyalty, which is the biggest challenge in the industry.
A real honest businessman does not see cheating, extortion and forging his products as a way to grow his business and keep his customers.
Instead he is strengthening his trademark and the reputation of his business by selling high quality products.
Therefore, an honest businessman will not be harmed by rules and regulations that favor consumers. The future is bright for these businessmen because they are protecting the legitimacy of their business by adhering to rules, regulations and maintaining consumer loyalty.
The real wealth of the businessman is his consumers. Without his loyal customers he will be weak and cannot grow. Consumers should realize that a businessman who is respecting the rules and regulations, respecting his customers and caring for quality and honesty is a real businessman. They will exist for a long time in the market.
Consumers should also realize that a businessman who is protecting their rights is the real deal. The Ministry of Commerce and Industry and the Consumer Protection Society are against violating businessmen.
A real businessman protects himself and his business before he is even questioned. We have to look at the examples of countries that are protecting consumers and traders at the same time.
The Ministry of Commerce does not only protect consumers, but it also needs to protect the trader so he can grow and become stronger and add value to the economy.
Businessmen should be protected from fake trademarks and commercial fraud. There is no war against the businessman.
The Ministry of Commerce is working in his favor. The only ones complaining about the ministry and the Consumer Protection Society are the violating businessman. Such businessmen will not achieve growth or success.


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