RIYADH — The Saudi British Bank (SABB) has been named by Global Finance magazine as the “Best Trade Finance Bank” in Saudi Arabia for 2015. This is the 7th consecutive year that SABB has picked up this coveted award, widely acknowledging SABB as the pre-eminent trade finance bank in the Kingdom. The recognition from Global Finance magazine comes after an assessment of transaction volumes, scope of global coverage, customer service, competitive pricing and innovation of the leading trade finance providers in the Kingdom. This also takes into account feedback from key decision makers in multinational companies globally, alongside traditional input from industry analysts, corporate executives and technology experts. In 2014, SABB continued its focus on client service, product innovation, and the development of trade opportunities for clients. During the year, SABB successfully rolled out a number of key initiatives directed towards helping its clients grow their trade-related businesses. The initiatives included an expansion of trade corridor initiatives with key trade partners of KSA continued education of customers on emerging trends and risks associated with international trade through its “Trade Academy” and “Trade Confidence Index” initiatives; various customer engagements and thought leadership events with participation from key industry experts; extension of its product suite and services; and continued expansion of renminbi. — SG
