Four, the innovative mobile brand born in the United Arab Emirates, has launched across the UAE and Saudi Arabia. Providing high quality, high-end technology, and great value devices at competitive prices, Four has boldly penetrated the market by offering pragmatic yet ambitious consumers the world's slimmest smartphone with a 5-inch screen. Four's roots in the UAE pays homage to the country's commitment to technology and innovation, said Faisal Al Bannai, Founder and CEO, Four. “This region is a hub for technological development, and Four was born out of a deep desire to offer mobility so that everyone can experience the exciting promise of mobile technology,” he said. “Four is dedicated to leading the way in the mobile industry by developing cost-effective and game-changing solutions that meet customer needs, and we do this by working smart and keeping things uncomplicated in all our endeavors.” Powered by Android, the sleek X100 yields an impressive full-metal single body that is only 5.5mm thin, making it the world's slimmest smartphone with its display size. The power-packed device boasts a 5-inch Super Amoled screen, with a 13 megapixel rear camera, a 5 megapixel front camera, 16 gigabytes memory, and a True Octacore 1.7GHz ultra-fast processor, all at an attractive price of Dhs 1,299. Set to be a game-changer in the mobile industry, Four is also offering the S-series, a range of slick and stylish Android smartphones. The colorful S200, which is powered by a Quadcore processor, boasts a slim design at 7.8mm thin, together with a 4.3-inch qHD display, a rear 8-megapixel camera and a front 2-megapixel camera, at an unbeatable price of Dhs 545. The package also includes four colorful back covers, at no additional cost. For users who are simply looking for a device that will allow them to place a call at the touch of a button, together with the visual clarity of a color screen and the ability to tune into FM radio, Four also offers the B101 for Dhs 65. All devices that fall in the ‘S' and ‘B' series also offer dual-sim capability. — SG