SHAIRCO, the exclusive distributor for Lifan in Saudi Arabia, recently introduced the second generation of Lifan 720 in the local market. Lifan is committed to its promise to present exciting, innovative products that are equipped with highly-advanced technologies, that makes driving the new Lifan 720 and other Lifan cars an unparalleled driving experience. The design theme for the new lifan 720 is bold and exquisite. The design itself is an evolved form, which cleverly combines the two seemingly contradictory ideas of strength and delicate grace through an expression of China aesthetics, while inheriting the athletic design that was key to signature Lifan look of the previous model. The new Lifan 720 is even stronger. The designers also worked on a combination of playfulness and dignity to create a new expression of cool, aiming at moving the Lifan 720 to the top of its class. It is vitally important that the new Lifan 720 confidently embodies a China design identity. The all new Lifan 720 design theme, bold and exquisite, is also embodied in sporty that is sure to turn heads. The exterior has a unique character, expressed by the interplay of discreetly following curves and prominent edges from the front end through the fenders, and through the taut curves that lend richness and strength to the rear view. The door panels placed between the sharp top and bottom character lines convey an expression of beauty from simplicity. Lifan 720 interiors adopt the internationally popular two-color design, similar to BMW 5 series in style, with the dashboard extending to the door panel, which has intensified the sense of space inside the car. The deep and light two colors are matched with the composed temperament, as well as the fresh and comfortable internal environment integrated to highlight its elegance and sophistication. The dashboard of Lifan 720 uses a three-ring mutually-connected design with the middle one bigger than the two side ones, and the electronic traffic information is displayed on the right instrument to show us a novel and unique design, boasting richer information and more intuitive sense. The red and white dashboard lights can not only manifest its fashionable elements, but also greatly clarify the relevant information. Lifan 720 is equipped with the 1.8CVVT engine independently researched and developed by Lifan, boasting the maximum power up to 98KW and the maximum torque of 168NM, which can achieve sufficient power, and after tests, it has excellent climbing performance. Lifan 720 is the first A+ sedan of Lifan Motors. Its wide room, abundant configurations as well as 1.8VVT power system bring you brand new driving experience. The appearance has its formed body and sleek lines perfectly integrated, boasting powerful and muscular shoulder characteristics, as well as unique design of a ship-like body, to make it rich in nobleness and vitality. Lifan 720 uses a full and smooth engine hood, with the lines along both sides adding its muscular sense, as well as nobleness and soundness of the complete vehicle. Lifan 720 is designed similar to middle and high ranking cars, with the windscreen washer nozzles hidden underneath the engine hood, so it not only looks beautiful, but also is difficult to be blocked, and can effectively reduce the wind resistance and noise. The innovative design of the peltate chrome-plated front grille features naturally extended lines, with the whole air inlet provided with multi-spoke chrome-plated trims, to form a peltate noble and unique face, boasting nobleness and prudence, as well as a dynamic sense. Lifan 720 uses willow leaf shaped headlamps, boasting simple beauty, fashionable characteristics and striking nobleness, fairly similar to the headlamps of the newly-marketed Mercedes-Benz Class-B cars. Lifan 720 uses projector headlamps and LED width lamps, which are not only fashionable, but also magnificent and beautiful, to have greatly enhanced the driving safety. — SG
