Engineer Khalid Al Kaf, MD and Chief Executive Engineer of Mobily and Ahmed bin Abdulaziz Al-Fayez, Almajd TV Network Chief Executive during the signing of a memorandum of understanding. JEDDAH – MOBILY signed a memorandum of understanding related to a strategic partnership with Almajd TV Network, aiming to provide special and exclusive services to Almajd Network subscribers. The MoU was signed by Engineer Khalid Al Kaf, MD and Chief Executive Engineer of Mobily and Ahmed bin Abdulaziz Al-Fayez, Almajd TV Network Chief Executive, at Mobily's headquarters in Riyadh. Al Kaf expressed his pleasure with this agreement and his aspirations to greater cooperation in the near future. He assured that Mobily is taking now specific and decisive strides to be transformed into a provider of an integrated communications and information technology services. “The content services, especially those complying with them with Islamic identity and Arab culture are our next desired goal. In this context, Mobily entered in many partnerships, most notably with Almajd TV Network,” he noted. Al Kaf added that Almajd TV Network owns popularity and good reputation in the Arab world generally and the Kingdom in particular, so we are keen to provide the best telecommunications services and latest technical solutions to Almajd TV Network and we look forward to take advantage of their rich content. Al-Fayez said Almajd TV Network is doing its utmost for further care of the network subscribers, so it took the initiative towards this strategic partnership, aiming to provide innovations and new distinguished designs to meet the needs of Almajd TV Network subscribers as befits to their taste and satisfaction. He added that it was agreed that Almajd TV Network will be the first media partner to Mobily in the field of purposeful media, and that Mobily is the exclusive strategic partner to Almajd TV Network to provide new communication services to its subscribers and customers who enjoy special features and have high sense of loyalty to the network stems from a genuine love to Almajd network who is leading the purposeful media in the Arab world. “This partnership will contribute to facilitate access of Mobily services for Almajd subscribers, audience and employees, and to be on permanent lookout on Almajd new interesting TV programs,” Al-Fayez said. Telecom and media sectors are witnessing a rapid change during the recent years. This would raise the level of the challenges facing companies operating in these sectors, and requires entering into partnerships to keep up with those changes on both sides. — SG
