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Sony launches innovative ‘SmartBand' in Kingdom
Published in The Saudi Gazette on 11 - 06 - 2014

MODERN Electronics Company Ltd. (MEC), a subsidiary of the Al Faisaliah Group and Sony, the leading consumer electronics brand announced the launch of the new The SmartBand in the Kingdom. The Smartband is an innovative life logging wrist band that allows you to keep track of everything you do – your movements, your communications, your entertainment, even your sleep patterns and activity levels wherever you go and around the clock. The accompanying Lifelog application Logs the special moments and plays them back to you on your Android smartphone or tablet through an innovative graphic display.
The SmartBand SWR10 works with Xperia Z2 to log your life in partnership with the Lifelog application, creating an automatic 24/7 diary of your activities, entertainment and memories. Plus, with SmartBand you'll never need to worry about losing your phone or missing a call with a series of customizable smart notifications delivered straight to your wrist.
Sony's innovative new Lifelog application binds the SmartWear Experience together, enabling the user to discover their past, enjoy their present and help inspire their future. Together with SmartBand, Lifelog enables you to effortlessly capture life and entertainment - places visited, music listened to, games played, books read and presents them in a beautifully designed visual interface.
Connection to SmartBand is effortless – a simple “one-touch” to pair via NFC or Bluetooth, and then sign-in using a Google Account.
At the heart of SmartBand is The Core module, a 24/7 wearable device; fully waterproof (rated IP585) despite its exposed Micro-USB port. It's light, unobtrusive and the independent core means it can be carried or worn as you wish, to fit your lifestyle.
The wearable technology in SmartBand SWR10 talks to Lifelog app and your Android smartphone via Bluetooth. When out of range (up to 10m) from the smartphone, a vibrating alert will prompt you to let you know your phone is not in proximity.
SmartBand will also measure your sleep cycle, a will wake you up at the optimum time. And, once calls, messages, Likes or tweets are received, SmartBand will vibrate to notify.
Designed to be worn and used all day and in any situation, the SBH80 is discreet and suits any type of clothing style. Wear it at work, at home, indoors or outdoors. The main unit and headphone exterior are splash-proof so you don't have to worry if it rains. Worn on the neck, this Bluetooth wireless headset is perfectly balanced; two ultra-thin smart-memory metal strips rest lightly on your shoulders. You hardly know it's there. The SBH80 adapts itself to your body and stays there.
Stereo Bluetooth Headset SBH80 is HD Voice ready. HD Voice, also known as wideband audio, lets the person you're talking to experience your voice as it really sounds – natural. HD Voice fades or cuts out background noises and makes it easy to recognize voices. The SBH80 has double microphones. Whichever way your head is turned you're always close to the microphone, so your caller gets a clear and even calling experience. A vibrating alert in the main unit discreetly lets you know when a call comes in. These premium headphones make calling more comfortable and more enjoyable.
The Stereo Bluetooth Headset SBH80 is compatible with all popular smartphones, tablets and laptops. It supports Bluetooth Multipoint which makes it possible to connect SBH80 to two devices at the same time. — SG


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