SONY Mobile Communications introduced Saturday its new flagship Android smartphone, Xperia Z. With a 5” Full HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, 13 megapixel fast-capture camera, Xperia Z has all the specifications expected from a premium smartphone. Featuring the best of Sony's unique technology, content, design and connectivity with rich user experiences, Xperia Z will launch globally in Q1 2013. Key features of Xperia Z include 5” 1080 x 1920p full HD Reality Display with Mobile Bravia Engine 2; 13MP fast capture camera with Exmor RS for mobile, HDR video, superior auto and noise reduction to effortlessly capture razor sharp pictures and videos in any conditions; dust and water resistant (IP55 & IP57) with a durable glass display; 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM; and Battery Stamina mode which improves standby duration by at least four times. Xperia Z's razor sharp Reality Display, powered by Mobile Bravia Engine 2, brings Sony's long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world's first image sensor with HDR (High Dynamic Range) video recording for smartphones. HDR technology offers clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions. Kuni Suzuki, President and CEO, at Sony Mobile Communications, said: “With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a super-phone experience that truly stands out. With great specifications, Sony's media applications and One-touch functions, and outstanding battery life Xperia Z is well positioned for leadership in the smartphone market. By putting smartphones at the heart of our strategy, Sony enables people to create, enjoy, share content and experiences like never before.” Sony media applications offer a consistent entertainment experience across a range of Sony devices. Pre-loaded on Xperia Z, the “Walkman”, “Album” and “Movies” apps enable the discovery of on-line and off-line content through a single access point with new ways to enjoy and share that content. The “Walkman” application provides access to downloaded music and Facebook social integration. The “Movies” application gives consumers access to movies and TV series while the “Album” application enables easy access to Facebook friends' photos as well as browsing photos by location. One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs. With the new range of Bravia TVs, simply tap Xperia Z to the remote control to instantly enjoy photos and videos on the big screen. – SG
