KSrelief signs agreement to care for orphans in earthquake-affected areas of Syria    IMF Chief lauds Saudi Arabia for its prudent leadership of IMFC    Saudi stocks extend rally as TASI hits 11,500 points    Supreme Court pauses midnight deadline to return man mistakenly deported to El Salvador    Beijing vows to 'fight to the end' as Trump threatens 50% more tariffs    US in direct nuclear talks with Iran, Trump says    Six cases of child malnutrition found in Samos migrant camp, medical charity says    Women make up 20% of e-sports players in Saudi Arabia    First baby born in UK to woman with transplanted womb    Pakistani star's Bollywood return excites fans and riles far right    Prince Khalid bin Salman and US counterpart discuss over phone prospects for defense cooperation    Princess Haifa: Sporting events draw 14 million tourists with SR22 billion spending in 2024    Average life expectancy in Saudi Arabia rises to 78.8 years    Saudi Arabia highlights long standing relationship with UNESCO during Executive Board meeting    6.8 million people travel via four Saudi airports during 2025 Umrah season    Ithra to showcase its art collection at Riyadh Art Week    TASI recoups losses, records highest close since December 2024    The Seven Dogs wraps filming in Riyadh with a budget exceeding $40 million    Saudi U-17s qualify for 2025 FIFA World Cup after win over Thailand    Al Qadsiah and Al Ettifaq share spoils in tense Eastern Derby stalemate    Benzema rescues Al Ittihad with stoppage-time equalizer in thrilling Jeddah Derby    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Mideast toy market grows 11.8% yearly
Published in The Saudi Gazette on 01 - 04 - 2008

The value of the Middle East toy market is estimated at AED5.5 billion with about 11.8 percent annual growth, an official of the organizer of Middle East Toy Fair said on Monday.
Sheikh Hasher Bin Maktoum Al-Maktoum, director general, Dubai Department of Information, inaugurated on Monday the Middle East Toy Fair, the largest exhibition of its kind in the region, at the Dubai International Convention and Exhibition Centre with top local officials, international buyers from the GCC and trade visitors in attendance.
The Middle East Toy Fair is the region's biggest trade exhibition for toys, baby and infant products, stationery and back-to-school products, games, hobbies, gifts, apparel and licensing. Product areas within the Toy Fair are Baby and Infant, as well as Stationery and Back-To-School. The specific areas will give visitors and exhibitors a place to source products and build new business relationships.
It is a unique platform for trade visitors to source latest products and meet major buyers, key industry players, and educators involved in the shaping of the Middle East toy market.
The exhibition, organized by Epoc Messe Frankfurt, has gathered 120 exhibitors from 23 countries. “The value of the Middle East toy market is estimated at AED5.5 billion with about 11.8 percent annual growth,” said Eckhard Pruy, chief executive officer of Epoc Messe Frankfurt. “The average yearly toy expenditure is AED1200 ($327) per child, second only to North America.”
After the inauguration ceremonies, Abdul Rahman Al Obaid, senior VP protocol, Security, Health & Safety, DWTC proceeded to award the winners of the first ever Middle East Toy Fair Award 2008. Monica Schulz-Blank, senior show manager of Middle East Toy Fair, said: “The region's leading trade exhibition for toys, baby and infant products, stationery and back-to-school products, games, hobbies, gifts, apparel and licensing, honored winning exhibitors in eight categories.”
The winners were Simba Toys Middle East for their Jamila Family Tube, Best culturally adapted toy at the show; A. Winther A/S - Funracer, Best outdoor and activity toy at the show; Haba Habermaa§ GmbH - Treasure, ready, go!, Best board game at the show; Simba Toys Middle East - Winnie the Pooh Play Center, Best educational toy at the show; Neat-Oh! - ZipBin(r) Softie(tm) Racer, Most innovative toy at the show; Margarete Steiff GmbH - Baby Bear Benny pull car, Best Baby toy at the show; Baby Art - Hoppop, Most innovative baby product at the show; and Edu Fun - Creative Kid TV game, Most technologically innovative toy at the show.
Visitors to the show will have the opportunity to view the special showcase of the winning products only at the Middle East Toy Fair. The winners in each category will receive special recognition throughout the exhibition, and they will benefit from the wide promotion during and after the show.
Schulz-Blank said this edition of Middle East Toy Fair “has grown another 10 percent over that of last year, getting some strong sponsors and participants on board, further reinforcing the role of this exhibition as a credible platform for the toy sector in the Middle East.
To make the exhibition more relevant to the needs of both exhibitors and visitors, Epoc Messe Frankfurt has enlisted the support of leading UAE and Gulf companies involved in toys, stationeries and back-to-school to act in an advisory capacity to the exhibition organizers. The members of the Middle East Toy Fair advisory panel are The Toy Store, Emsons, MBC, Kidz Inc., Simba and Al-Shula.
Brands participating in the trade fair like Playmobil, Haba, Steiff, Bratz, Scooby Doo, Famosa, SCX, Italeri, Nikko R/C cars, Ravensburger and many more are looking forward to replicating their success across the region and also beyond, in surrounding countries that look up to Dubai for latest concepts and designs. These countries can emerge as an important toy export or import destinations for Dubai. Dubai's strategic position enables it to tap surrounding markets like the Levant, Iran, Eastern Europe, Africa, Asia and the Indian Subcontinent.
The exhibition will be open from 11 A.M. to 8 P.M. until Wednesday. __


Clic here to read the story from its source.