KFC Arabia marketing campaigns have been recognized with major regional and global marketing awards. In the first quarter of 2014, the marketing team's efforts of the renowned chicken brand, which forms part of the well-established Americana Group, has received an award at the 2014 Internationalist Awards for Innovation in Media and two other wins at the regional 2014 Dubai Lynx Award. “Once again, KFC Arabia has had the quality, effectiveness and reach of its marketing campaigns endorsed on the regional and global stage.” said Borhan El Kilany, Executive Vice President Marketing & Business Development, Americana Group. “These acknowledgments are the result of our strategy of continuous and sustained efforts to commit to campaigns that meet world-wide standards and to establish engaging ideas and concepts that attract both our core consumers and new audiences, particularly the youth group,” he added. KFC Arabia's triumph at the 2014 Internationalist Awards marks its second consecutive win at this prominent marketing platform for the global advertising industry. Established almost a decade ago, the forum honors the best ideas and executions in the field of digital and media innovation across the world. KFC Arabia was one of two brands in the Middle East region to win in this category, competing against famous brands from more than 50 countries. The KFC MENA marketing team picked up their award at a spectacular Internationalist Awards ceremony at Times Square, New York, in March. The KFC MENA marketing team's campaigns have also recorded impressive results across the Middle East and Gulf, with the brand receiving two recognitions at 2014 Dubai Lynx Awards — the region's most prestigious advertising award. The annual Lynx Awards event is part of the Lions Festivals stable, which includes Cannes Lions, Spikes Asia, Eurobest and the Asia Effectiveness Awards. This regional success closely followed the organization's Effie Award win from the last quarter of 2013, with the awards ceremony taking place in Dubai in November last year. “It is the incredible level of innovation and creative thinking of the marketing team at KFC MENA that has resulted in us continuing to achieve such success at prestigious awards ceremonies throughout the first quarter of 2014,” said Adel Mounib, Chief Marketing Officer, Restaurants Division, Americana Group. – SG
