Al Jazirah Vehicles Agencies Co. (AJVA), the exclusive Ford and Lincoln importer-dealer in Saudi Arabia, has launched the all-new 2014 Ford Fusion at a major event in Riyadh's Faisaliah Hotel, bringing to the Kingdom one of the hottest contenders in the mid-size segment. The all-new Fusion promises to redefine expectations from vehicles in its category with an unprecedented suite of driver assist technologies, a dynamic and expressive design, top fuel economy and an engaging driving experience. Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford developed to satisfy customers everywhere who want advance technologies, game-changing looks and leading fuel efficiency. Sabah Abdullah Al Kraidees, Sales and Marketing director at Al Jazirah Vehicles Agencies Co., said: “With the launch of the all-new Fusion, the Ford range in Saudi Arabia now features award-winning products across the board. This is a great car, true to the new generation of Ford vehicles, featuring outstanding quality and craftsmanship, class leading safety, unmatched technologies and fuel economy and above all, tremendous value. We are confident that the Fusion will impose itself in its segment.” “The new Fusion truly embodies what One Ford stands for,” said Paul Anderson, Marketing director of Ford Middle East. “Our global teams were challenged to develop a midsize car with a jaw-dropping design and groundbreaking fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result, and we are excited to have it here at Ford dealerships across the region. “Ford Fusion is a game-changer on all fronts thanks to its rich array of unexpected features and segment-first or even segment-exclusive technologies that truly make it stand out from the rest,” Anderson added. “We are confident it will witness the same level of response here as it does globally.” In Saudi Arabia, the all-new 2014 Ford Fusion is available at all branches of AJVA in the S and SE series, and comes with the Al Jazirah Vehicles Agencies Co warranty of 5 years or 200,000 kms, whichever comes first. The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond. Fusion can help drivers maintain proper lane position and adjust vehicle speed to changing traffic conditions. Specific technologies include: • Lane Keeping System: This class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position • Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected • Active park assist (available at a later stage): Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver needs to do is to operate the accelerator and brake pedals • Blind Spot Information System (BLIS) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver's blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans The all-new Fusion offers the latest iteration of Ford's award-winning, industry-exclusive SYNC communications and entertainment system, which enables voice-activated communication through a driver's mobile phone and interaction with the car's audio system. Fusion also offers the latest version of MyFord Touch® – powered by SYNC – allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button. — SG
