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Juffali launches new S-Class in Kingdom
Published in The Saudi Gazette on 09 - 10 - 2009

Juffali Automotive Company, the exclusive dealer for Mercedes-Benz in Saudi Arabia, launched S-Class 2010 in Saudi Arabia on Wednesday. The new car equipped with various promising innovations for the comfort and high performance and combined with state of the art technology to enhance safety.
On this occasion, Safi Kobaisi, general manager of Juffali Automotive Co., said: “The new S-Class enhances the position of Mercedes-Benz as being leader in this area as well as enhances its role in automotive industry, in general.”
“Mercedes-Benz's technology leadership is further demonstrated by the new S400 Hybrid, which is the first production vehicle in the world to feature a hybrid drive with a lithium-ion battery.
The first hybrid drive in a series production car from Mercedes-Benz makes this S-Class model the most economical petrol-engine luxury saloon,” he added.
The S400 Hybrid is equipped with lithium-ion battery, and it is an important milestone on the way to emission-free mobility, he noted.
He further assured that safety measures of the new S-Class have been further improved the innovative camera-radar system that assist the drivers and turn the news luxury saloon car into an “intelligent partner' on the road.
He pointed out that the new car has been equipped with adaptive high beam assist, lane keeping assist, night view assist and drowsiness detection system, which automatically detects the attention level of its driver, and warns him in good time when he becomes drowsy.
As a world first, on request, Mercedes-Benz will equip its flagship model with the new Splitview technology for the command control and display system centrally located in the center console.
This innovative display concept allows the driver and front passenger to view different content simultaneously on one and the same screen. While the driver uses the map-based navigation system, for example, the front passenger can be watching the latest film on DVD.
Mercedes-Benz's technology leadership is further demonstrated by the new S400 hybrid, which is the first production vehicle in the world to feature a hybrid drive with a lithium-ion battery.
“The S 400 Hybrid is an important milestone on the way to emission-free mobility,”
The first hybrid drive in a series production car from Mercedes-Benz makes this S-Class model the most economical petrol-engined luxury saloon.
The fuel consumption of 7.9 liters per 100 kilometers corresponds to carbon dioxide emissions of just 186 grams per kilometer.
This is the lowest level worldwide in this vehicle segment, confirming the new S400 Hybrid as the ‘CO2 champion of the luxury class'.
The excellent fuel consumption and the low CO2 emissions of the S400 HYBRID are accompanied by truly superior performance potential: the modified 3.5 liter petrol engine generates 279 hp, while the electric motor produces 20 hp and starting torque of 160 Nm.


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