American Express Saudi Arabia has been chosen principal sponsor of the prestigious Saudi Excellence in Tourism Awards (SETAs). Now in their fourth year, the SETAs have become the benchmark for excellence in the Saudi tourism and hospitality sector, recognizing commitment to quality and to the improvement of services and facilities. The annual awards, which will take place in Riyadh on March 31, are organized in conjunction with the Saudi Commission for Tourism and Antiquities (SCTA). For the first time, this year's awards will include 13 regional competitions in which nominees will advance to the national finals. These will be judged by a distinguished panel of Saudi and international experts. Fahad Al-Guthami, Chief Operating Officer of American Express Saudi Arabia said: “We are delighted to have the opportunity to support the efforts of SCTA in developing the Kingdom's hospitality, accommodation and tourism sectors, in which there is strong presence of American Express merchants. “The SETAs celebrate shopping, entertainment and tourism in the Kingdom and our partnership complements our shared commitment to service excellence and valued experiences in these sectors,” he said. — SG
