MALABAR Gold & Diamonds, the leading jewelry retailer in the Middle East, in association with KMCC Taif Central Committee successfully conducted a free medical camp “Shraddeyam 2014” recently. Food festival & an open forum were also held on the day. The events take place in Hotel Safari. Over 1,500 got benefitted from the medical camp and free consultations. Almost 26 expert doctors including general physicians, dermatologists were present. The free cholesterol, blood sugar & blood pressure check ups were also done. The medicines were distributed free of cost by Malabar Gold & Diamonds to the needy. The open forum was inaugurated by Faiz Ahmed Kidwai, Consul General of India, Indian Consulate –Jeddah. Dr. BasheerPoonnoor - KMCC Taif Cenral Committee President, Jamal Vattapoyil, Nalakath Mohammed Sali, Gafoor Pullaloor, Siyadh - Malabar Gold & Diamonds Regional Marketing Executive and others were also present at the event. Malabar Gold and Diamonds is a leading jewelry group with over 111 retail outlets across India and the Middle East. CSR activities are an important part of their organization philosophy right from their inception since 1993 and they are committed to making a real difference in the society. The group will allocate 10 percent of its profits for the benefit of the needy through several new CSR projects. They are focusing on making significant difference in five priority areas such as housing, environment, women empowerment as well as the medical and educational sectors. — SG