• Vida serviced residences mark youthful vitality and warmth • Global launch in four cities — Dubai, Abu Dhabi, Riyadh and Singapore JEDDAH — Emaar Properties, the global developer of iconic projects, has unveiled a stylish and cosmopolitan lifestyle choice in urban living with the launch of Vida Residence, The Hills in the heart of Dubai. Vida Residence, The Hills, featuring only 136 serviced apartments, draws on the design approach and philosophy of Emaar's newly launched hotel brand, Vida Hotels and Resorts, which is defined by warmth, diversity and vitality. The homes will appeal to the new generation of entrepreneurs and professionals with the Vida Hotels to offer its personalized service to the residents. Billed to be the first choice in serviced homes for the trend-savvy, the Vida Residence, The Hills are aesthetically designed and fitted, taking into consideration the preferences of young professionals and families. Creating an inspiring environment, the 1-, 2-, and 3-bedroom Vida Residence, The Hills offer all the modern comforts and amenities that suit the personality of its residents. Vida Residence, The Hills is located centrally near Emirates Living, a fully-established neighborhood, with quick access to the Dubai Metro, Sheikh Zayed Road, Dubai Internet City and Dubai Media City. The homes will also enhance the quality of living of its residents with stunning views of a neighboring golf course, not just from their living rooms, but also the bedrooms. Some units also open to views of Dubai Marina, which forms a glittering skyline by evening. Emaar is launching the new Vida serviced residences globally, led by the growing interest in Dubai as a safe investment haven and leisure destination. In addition to sales in Dubai and Abu Dhabi, Emaar is now offering investors in Saudi Arabia and Singapore the opportunity to own a stylish new home in the city. Ahmad Al Matrooshi, managing director of Emaar Properties, said: “Dubai serves as the go-to city for a vast youthful demography of over 2 billion people below the age of 25 years across the Middle East, Africa and Asia. Vida Residence, The Hills is designed to serve as a new lifestyle destination for discerning youths and families. “With Dubai underlining its status as a preferred business and tourism hub, the city also serves as a magnet for professionals around the world. Vida will meet their aspirations by offering a creative, convenient and inspiring environment. We are marking the international launch of Vida serviced residences to draw on the strong interest for stylish modern homes in Dubai from investors around the world.” Residents at the new development will have access to the amenities at the adjoining Vida Hotel, an urban hub featuring signature restaurants and business facilities. They can also access the outdoor deck featuring amenities such as a barbecue station and yoga lawn within The Hills, a complex of four low-rise apartments and one of Emaar's newest projects. Distinguished by its low-rise architecture, Vida Residence, The Hills are set in two 12 to 15-story buildings. The homes will feature contemporary finishes and design, with chic color schemes. With advanced telecom and entertainment connectivity, the homes will have 24-hour security and maintenance support. Potential investors in Dubai and Abu Dhabi were able to register their interest online at www.emaar.com from Dec. 11. The sale was held on Dec. 14 at Emaar Sales Center in Emaar Square, Downtown Dubai and at the Emaar Sales Center in Al Nahda Tower, Abu Dhabi from 10 a.m. The Singapore launch was held at Pan Pacific Singapore from 2 p.m. on Dec. 14, on first come, first served basis, and the Riyadh showcase was open at 9 a.m. at Four Seasons Hotel on the same day. Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company also has proven competencies in shopping malls and retail, and hospitality and leisure. Burj Khalifa, the world's tallest building, and the Dubai Mall, the world's largest shopping and entertainment destination, are among Emaar's trophy developments. Emaar is currently expanding the Dubai Mall's Fashion Avenue by 1 million sq ft and also redefining the cultural scene of the city with The Opera District in downtown Dubai, to feature the city's first opera house and several art and design galleries. The company is partnering with Meraas Holding to develop Dubai Hills Estate, the first phase of Mohammed Bin Rashid City (MBR City). Emaar and Dubai Holding have also joined hands to develop a magnificent 1,500-acre mixed-use waterfront development within MBR City that draws inspiration from the Dubai Creek. Among other mega-projects of Emaar is the King Abdullah Economic City in Saudi Arabia, the region's largest private sector-led project. Emaar is also the largest foreign direct investor in India's real estate sector and its joint venture has a countrywide presence covering the residential, commercial, retail and hospitality sectors.
