Emaar, The Economic City (Emaar. E.C.), the Tadawul-listed company developing King Abdullah Economic City (KAEC), recently launched the sale of residences within a new integrated residential community in Bay La Sun Village. The new cluster features apartments and duplex apartments that offer boulevard and waterfront views. Located on the vibrant Bay La Sun Village Boulevard, the new community is an exclusive gated neighborhood that ushers in a metropolitan lifestyle. Residents can enjoy a range of lifestyle amenities including easy access to the promenade and the Boulevard featuring an extensive array of boutique outlets and restaurants. Nidal Jamjoom, executive director for Commercial Affairs, Emaar. E.C. said: “The launch of the new residential units in King Abdullah Economic City is in line with the overall city development plan to offer opportunities for people to live and work in a unique and modern environment. Bay La Sun Village is the first integrated residential community within KAEC, and is setting a new trend in defining modern lifestyles in the Kingdom.” The homes will feature modern fittings and quality finishes, and advanced telecom and entertainment connectivity. Other community amenities include fitness centre for residents, swimming pools, underground parking, high-end retail outlets, and children's play areas. Twenty-four hour security and maintenance support are standard. The starting price for the units on sale is SR448,888. Potential investors can visit the KAEC Sales Centre and in Riyadh from 9 A.M. to 9 P.M. They can also call 8001180010 or visit www.baylasun.com for more details. KAEC is the single largest private sector-led project in the region and has six key components: the Sea Port, Industrial Zone, Central Business District (including the Financial District), Resort District, Educational Zone and Residential Communities. The first phase of the project including the Bay La Sun Village, Industrial Zone and Sea Port has been launched to strong investor response. Work is progressing on the various components according to schedule. Emaar. E.C., established in September 2006, is a Saudi joint stock company managed by Emaar Properties PJSC, one of the world's largest property developers, and a number of high profile investors from Saudi Arabia. Emaar.E.C has a share capital of SR8.5 billion consisting of 850 million shares of nominal value SR10 each. Thirty per cent of the equity, worth SR2.55 billion, was offered for public subscription. Emaar. E.C leads the master-planning and development of the 168 million sq m KAEC) a project being built on a pristine location off the Red Sea in the north of Jeddah. __