In their determination to offer innovative experience of home interiors that is unique and at par with international standard, Arabian Dasar Contracting and Italian ColombiniCASA, opened a new showroom in Jeddah at the weekend as efforts by DASAR to increase its presence locally move forward. The showroom which was opened amid pomp and pageantry witnessed a gathering of dignitaries across corporate divides and Saudi businessmen, among others. DASAR which has many achievements all over the Kingdom during the last 15 years is along with the famous Italian ColombiniCASA. The aim of the showroom is to ensure direct commercial support in the Saudi market and provide more efficient services, customer support and advice to architects and designers in the country. Magida M. Al Toukhi, CEO at Arabian Dasar Contracting, said that the new showroom on King Road is a testament to the continued opportunities that lie ahead in Jeddah. “We are looking toward attracting more business as we get closer to our journey of developing the DASAR showroom into a completely new shopping experience for our customers,” she added. She noted that the new showroom is set to change the way Saudi consumers live, work, and entertain in their home environment. “Our philosophy is listening to clients, understanding their unique requirements and developing the right solution. Our talented team effectively manages every stage of a project from concept to completion. We transform your idea into reality creating masterpieces to reflect the image and prestige you want to portray,” she said. Moreover, she “the taste of Saudis is a broad field of interior design and furnishings. This really reflects a sense of pride and high status and the coordination of the Saudi house gives you the luxury and beauty and luster of the house, as the colors heritage used to reflect the joy and optimism.” DASAR provides turnkey interior solutions for different spaces by the virtue of complementing three services, Concept Design, Supply of furniture and finishing material, and Execution covering residential, corporate, and commercial projects including but not limited to villas, hotels, offices, restaurants, and showrooms. — SG
