IDdesign opened a new showroom in Al-Khobar's prestigious Al Dahran Street. The store is filled with everything from fabulous furniture to trendy lighting and accessories, and the aim of IDdesign is to have interior solutions for every room that serves the purpose of our customers. The new showroom opening has been witnessed by Sheikh Sultan Bin Khaled Bin Mahfouz, with the presence of many guests including VIP's, interior designers and architects. In Saudi Arabia, the IDdesign brand had been successfully operating since last 10 years in Riyadh, expanded to Jeddah in May 2012 and now the time has come to introduce ID Design to the citizens of the Eastern region. Franchise partner Khedher Khoshhal, CEO of Al Murjan Co. Ltd. for Modern Furnishing – part of the renowned Al Murjan Group, said: “The IDdesign store with 3500m2 area, boasting an impressive attention in the hearts Eastern Region because of its style and decor. It reflects and incorporates the newest development in colors, design and trends. Our highly competent staffs are ready to make sure our customers receive a unique shopping experience when visiting our new store.” IDdesign is working extensively with 4 different style groups – Deluxe, Upnordic, Global and Urban – which are meant to serve as inspiration when it comes to home decor. At IDdesign our philosophy is that style is all in the eye of the beholder – having said that, we also take pride in providing inspiration and an extra-ordinary shopping experience to our customers. – SG
