Nahdi Medical Company, the largest pharmaceutical chain in the Middle East and North Africa, signed a deal with world French company Pierre Fabre to launch the luxurious hair care lineup by René Furterer exclusively at Nahdi pharmacies in Saudi Arabia. Eng. Hosam AlQurashi, VP of Marketing and External Affairs at Nahdi Medical Company and Alain Ouweiss, General Manager at Pierre Fabre KSA signed the accord at Park Hyatt Jeddah recently. The deal was done in the presence of René Furterer global representatives. AlQurashi said. “Our choice of introducing Pierre Fabre to our customers comes in line with their ambition to get their hands on the top of line products, in specific to those that care for the hair and scalp using natural ingredients. During the first phase, René Furterer will be available at 50 Nahdi pharmacies across: Jeddah, Riyadh, Dammam, Madinah and Makkah by the end of November, and then spread across all branches in the Kingdom during the second phase.” AlQurashi added “this agreement represents a vital and new addition for Nahdi pharmacies and supports the vision of presenting the finest pharmaceutical services for the individual and community in all aspects related to health and wellness, baby and everyday essentials, beauty products and many more, considering that Nahdi is the largest pharmaceutical brand and chain in the Middle East and North Africa.” Alain Ouweiss, General Manager at Pierre Fabre KSA, said “we are extremely pleased and grateful with signing this agreement with Nahdi Medical Company, the largest pharmacy chain the Saudi market, to present the top of what scalp and hair care has to offer by René Furterer. With over 20 years of expertise, we at Pierre Fabre are ensuring that we are offering not just the best, but the most natural of products, comprising of 100 percent natural ingredients extracted from plants to care for the hair from the roots at the scalp to ends by world class experts.” Diego Perez, International Trainer with more than 15 years of experience in beauty consultancy, demonstrated to all attendees using René Furterer products, testing their scalps and hair individually and presenting them with unique products in line with what their scalp and hair requires- parallel to René Furterer's philosophy that “Beautiful hair grows from a healthy scalp like a plant in a fertile soil.” — SG
