Procons-4it, a leading business consulting and IT services organization providing value added IT solutions, introduced SAP Business one solution running on the next generation in – memory platform SAP HANA during Gitex 2013 at the Dubai World Trade Centre. SAP Business one HANA brings together enterprise recourse planning (ERP) and analytics into a single in – memory platform for smarter business innovations, faster business processes and simpler business interactions. Wassim Al Hassanieh, Managing Director of ProCons 4it, said: “The release of SAP HANA Business platform is a major step forward for our company, which reinforces our commitment to extend scalable and world-class products. GITEX is an ideal platform to promote our technologies, increase brand awareness and sign new partnerships.” The launch of SAP B1 HANA comes amid aggressive expansion plans of ProCons 4it across the region. The company aims to spread its presence across other Gulf countries, namely, Qatar, Saudi Arabia and the UAE. Recently it announced the opening of its new offices in Turkey. “We are witnessing amazing growth across all the SME business and we are eyeing aggressive expansion in the region and beyond,” Al Hassanieh added. Over the last few years, ProCons 4it has built a strong network of channel partners and resellers across the Middle East and Africa. A leading provider of IT solutions, ProCons 4it was established in 2007 with offices in UAE, KSA, Lebanon, Qatar & Kuwait. The company provides turnkey solutions based on leading technologies from SAP and has delivered many solutions across numerous disciplines and sectors, and has a proven track record of providing full life-cycle projects. — SG