Hezbollah fires rocket barrages into Israel after deadly Beirut strikes    British man captured while fighting with Ukraine    Far-right candidate takes shock lead in Romania presidential election    Indians risk it all to chase the American Dream    Al Ittihad claims top spot in Saudi Pro League after victory over Al Fateh    Do cigarettes belong in a museum?    Saudi Arabia joins international partnership initiative to boost hydrogen economy    Riyadh Emir inaugurates International Conference on Conjoined Twins in Riyadh    Saudi delegation participates in the 7th U20 Deans Summit in Brazil    Al-Jubeir discusses with EU officials enhancing bilateral cooperation    GASTAT: Non-oil exports up 22.8% in September 2024    Saudi Arabia to host 28th Annual World Investment Conference in Riyadh    Saudi Arabia allows licensed flour milling companies to export flour    Al Khaleej stuns Al Hilal with 3-2 victory, ending 57-match unbeaten run    SFDA move to impose travel ban on workers of food outlets in the event of food poisoning    Al Okhdood halts Al Shabab's winning streak with a 1-1 draw in Saudi Pro League    Saudi musical marvels takes center stage in Tokyo's iconic opera hall    Al Khaleej qualifies for Asian Men's Club League Handball Championship final    Katy Perry v Katie Perry: Singer wins right to use name in Australia    Sitting too much linked to heart disease –– even if you work out    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Technology investments crucial to travel hub lead
Published in The Saudi Gazette on 29 - 06 - 2011

JEDDAH: The Middle East region is firmly establishing itself as a hub for travel and tourism with a report from Amadeus showing that the number of tourists to the region is expected to double from 54 million in 2008 to 136 million by 2020 and that 2 billion people are within a 2.5 hours reach by air from the region.
Saudi Arabian Airlines, established in 1945, has recognized the importance of technology investments to maintain and grow its business in line with the travel momentum in the region and has announced the successful implementation of the SAP Enterprise Resource Planning (ERP) business solutions software to ensure best practice across the organization.
"The Middle East is fast becoming a hub for travel with its vibrant, increasingly attractive destinations and significant investment in tourism and hotel projects, and airport development. As such, the need to apply technology for competitive advantage and adapt to emerging trends is clear. SAP ERP provides Saudi Arabian Airlines with the business solutions software to streamline its back-office processes across the entire Group and provides the necessary support/integration to front-line solutions aiming to improve customer services and products, increase revenues, reduce costs and increase efficiencies and productivity. SAP plays an important strategic role in Saudi Arabian Airlines efforts aimed at transforming its Information Technology Division to a Shared Services IT Provider model to aid the airlines in its pursuit of "excellence" and enable the airline's 'Take Off' program to become a World Start Airline," said Muhammad Ali Albakri, Vice President Information Technology at Saudi Arabian Airlines.
The SAP ERP application supports the essential functions of the business processes and operations efficiently, and has been tailored specifically to fit the needs of Saudi Arabian Airlines. The implementation is part of an overall strategic plan aimed at facilitating the airline's privatization strategies and reacting to market conditions - further driven by the $4trillion announced investment in travel and tourism projects in the Middle East according to Amadeus report.
"As one of the region's leading companies, Saudi Arabian Airlines' push to transform its business network and evolve its business model is supported significantly with SAP ERP software. The completed rollout will see improved overall productivity, simplified and integrated processes and improved customer relationship management," said Abdul-Raheem Bawazeer, Managing Director, SAP KSA.
SAP ERP redefines enterprise resource planning, delivering role-based access to crucial data, applications and analytical tools. Business challenges for the airline industry within areas such as logistics, business intelligence, HR and lifecycle management can be dealt with effectively and efficiently.
Saudi Arabian Airlines needed a unified business and IT infrastructure to drive the transformation of its operations into nine multiple subsidiaries: Saudia Airlines, Saudia Catering, Saudia Cargo, Saudia Ground Services, Saudia Medical Services, Saudi Aerospace & Engineering Industry, Prince Sultan Aviation Academy, Saudia Real Estate Development Company, and Saudia Holding. Having extensively vetted various competitive offerings, the airline chose SAP for its industry expertise and the flexible design and open integration of SAP software.


Clic here to read the story from its source.