THE world's largest casual dining restaurant chain – Applebee's Grill and Restaurant – with more 2,000 restaurants in around 19 countries, has opened a new store in the city of Jazan, Saudi Arabia, becoming its 15th store in the Kingdom. Arabian Entertainment Co. Ltd (franchisee of Applebee's in Saudi Arabia and a fully-owned company of SEDCO) has aggressive expansion plans for the brand. Jazan is a very important city for Applebee's as no other international casual dining restaurant operates there as of yet and there is a lot of demand for world- class casual dining restaurant. With 15 restaurants, Saudi Arabia presently is the biggest market for Applebee's in Middle East. First Applebee's in the country opened in Jeddah in 2003. There are more Applebee's restaurants in KSA than any other core casual dining restaurants that make the brand by far the biggest in its segment. All Applebee's restaurants have friendly and family-fun atmosphere with something exciting on the menu for all ages and groups with great emphasis on freshness and quality. “You can spend quality time with your family and friends or have social gatherings. This is exactly what Applebee's provides with a variety of American and Mexican cuisines. Applebee's has a variety of delicious items on their menu ranging from steaks to sizzling fajitas, specially designed kids menu and many more choices,” Applebee's said in a statement. Looking at the tremendous success and ageless appeal of Applebee's, Arabian Entertainment Co. is expanding its base in the country with more restaurants in other major cities. Applebee's is the leader by providing good atmosphere, introducing several seasonal food promotions and exciting campaigns in their restaurants throughout the year. On the social side Applebee's is actively involved and participates in a wide range of community programs with a great stress on hiring Saudi nationals and train them in the restaurant business.
Additional information on Applebee's, Saudi Arabia can be obtained from www.applebeesme.com — SG
