Applebee's Grill and Restaurant, the world's largest casual dinning concept with more 2,000 restaurants in around 19 countries, has now opened in the city of Qassim which is the 14th Applebee's in Saudi Arabia and first casual dining restaurant to open in that city. Arabian Entertainment Co. Ltd (franchisee of Applebee's, Saudi Arabia) has aggressive expansion plans for the brand in the country. With 14 restaurants, Saudi Arabia presently is the biggest market for Applebee's in Middle East. First Applebee's in the country opened in Jeddah in 2003. There are more Applebee's restaurants in Saudi Arabia than any other core casual dining restaurants that make the brand by far the biggest in its segment. All Applebee's restaurants have friendly and family-fun atmosphere with something exciting on the menu for all ages and groups with great emphasis on freshness and quality. You can spend quality time with your family and friends or have social gatherings. This is exactly what Applebee's provides with a variety of American and Mexican cuisines. Applebee's have a variety of delicious items on their menu ranging from steaks to sizzling fajitas, specially designed kids menu and many more choices. Looking at the tremendous success and ageless appeal of Applebee's, Arabian Entertainment Co. is expanding its base in the country with more restaurants in other major cities. Applebee's is the leader by providing good atmosphere, introducing several seasonal food promotions and exciting campaigns in their restaurants throughout the year. On the social side, Applebee's is actively involved and participates in a wide range of community programs with a strong emphasis on hiring Saudi nationals and train them in the restaurant business. Additional information on Applebee's, Saudi Arabia can be obtained from www.applebeesksa.com – SG
