Mahmood Saleh Abbar Company, the authorized representative of Casio products in the Kingdom, recently organized its annual dealers and distributors meeting held at Jeddah Crown Plaza in the presence of Casio dealers and distributors, Masaki Kato, director of the Watches Division at Casio Computer Co. Ltd. in Japan, and a number of guests. Kato thanked the participants for their efforts to develop Casio sales in the Kingdom. He highlighted Casio's strategy and philosophy in providing timepieces that differ from others and respond to people needs. Kato said that all timepieces produced by Casio are designed to the highest technological levels, including G-Shock, Baby-G, Edefice, Sheen and Protreck that have made great success throughout the world. Kato unveiled the strategy of sales channels and how to leverage it in terms of displaying products to the customers in an attractive style at stores, and benefiting from advertising materials and promotional video. Muhammad Ali Basurah, director of Casio Division at Abbar, thanked the participants, as well as Kato, for honoring the event. Basurah appreciated the leap that Casio timepieces have made in the Kingdom, and its response to growing consumer demand. Basurah said the partnership Between Casio and Abbar produced great achievements in sales of Casio products throughout the Kingdom. A scale model of G Factory was displayed, and highly admired by the dealers and guests. — SG
