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Kingdom is key market for BMW
Published in The Saudi Gazette on 05 - 10 - 2013

Dr. Ian Robertson poses with executives and employees of Mohammed Yousuf Naghi Motors after congratulating them for the company's exceptional sales of BMW cars in the Kingdom. The company has invested in a $80-million facility for BMW. — Courtesy photo
Saleh Fareed
Saudi Gazette
JEDDAH – Saudi auto market have shown stable development over the past years, and always stable to provides investors with good growth opportunities for the long term, according to an auto expert.
In an exclusive interview with Saudi Gazette during his recent visit to Saudi Arabia, Dr. Ian Robertson, Member of the Board of Management BMW AG, Sales and Marketing BMW, sheds light on many aspects of the company and on the car market in Saudi Arabia.
Firstly he emphasized that BMW has a strong position here in Saudi Arabia and enjoys a great success with its Saudi partner.
Explaining the purpose of his visit to Saudi Arabia and the importance of the Saudi market to the BMW Group, Dr. Robertson said: “The excellent results achieved by Mohammed Yousuf Naghi Motors during the first six months of this year helped contribute significantly to the BMW Group's impressive sales in the Middle East, which in turn helped fuel our growth globally. Saudi Arabia's importance is therefore undeniable – its discerning customers have an appreciation and desire to buy into the very best and most luxurious brands, which is why our top-of-the-range BMW 7 Series model continues to be a best-seller. I want to take this opportunity to thank Mohammed Yousuf Naghi Motors for its remarkable performance and unwavering commitment to our brands.”
He added: “Together with our importer partners we have continued to invest in several areas of our business to elevate the customer's brand experience even further.”
On the other hand, Sheikh Mohammed Yousef Naghi provided the delegation with insight into the strength of the Saudi Arabian economy – the result of a wise financial strategy implemented by the government of the Kingdom. Under the leadership of the Custodian of the Two Holy Mosques, King Abdullah, and Crown Prince Salman bin Abdulaziz, the Kingdom's economy continues to grow and as such, its automotive market is the fastest growing in the world to become hugely important to the BMW Group.
Sheikh Mohammed Yousef Naghi was optimistic about the continued growth of the Saudi economy as well as the automotive market, which rose by 18 percent in 2012.
He said: “We are delighted to have Dr. Robertson as our guest of honor and appreciate his visit as it encourages us to maintain our position as one of the best BMW Group Middle East importers and achieve even more success. There's no doubt that the first reason behind this success is God's will, followed by our customer's support and trust who we thank and promise to put more effort in improving our service levels to exceed their expectations.”


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