Sony Middle East and Africa launched the Sony 3000 camera which offers the picture quality, manual controls and artistic possibilities of a D-SLR in an easy to use camera with interchangeable lenses. Comfortable to hold and offering plenty of creative controls, the 3000 looks and feels just right for anyone ready to shoot better pictures. The camera boasts a clear electronic viewfinder to help frame shots with confidence, plus a newly-designed grip that adds to the feeling of comfort, security and balance in your hand. Inside the 3000 is a large 20.1-megapixel Exmor APS HD CMOS sensor. Teamed with the growing choice of E-mount interchangeable lenses, it is the key to flawlessly detailed still images, from personality-packed portraits and street scenes to sumptuous landscapes. Full HD videos look just as impressive, with a choice of 50i or 25p shooting modes for crisp action or a smooth cinematic look as your subject demands. The big sensor also boosts sensitivity, grabbing more light and cutting image noise - this means pristine pictures and movies at dusk or in gloomy interiors, when the tiny sensor in your compact camera or smartphone so often disappoints. The 3000 makes it a pleasure framing scenes through the electronic Tru-FinderTM with a generous 100 percent field coverage. There is plenty of extra information displayed in the electronic viewfinder, including grid lines to help keep those horizons consistent and level. The camera leaves nothing to imagination with the instant preview of tweaks to exposure and white balance settings allowing you to compose with even greater panache. Accessories can be added via the Multi Interface Shoe to expand shooting options even further. Easily create pro-style lighting effects with the powerful new HVL-F43M flash with Sony's unique Quick Shift Bounce system for no nasty shadows. Capture a more polished soundtrack and clearer dialogue with the ECM-XYST1M Stereo Microphone. Or, brighten up parties and indoor scenes with the battery-powered HVL-LEIR1 Video IR light. Photographers with more arty ambitions need not feel left out of the fun. Picture Effect offers a palette of 15 artistic treatments, such as Retro Photo, Miniature and Partial Color. Auto Object Framing neatly trims portraits, close-ups and even moving subjects for tighter, more professional results. Unlike ordinary point-and-shoot cameras, the 3000 unleashes full creativity with a choice of 18 interchangeable E-mount lenses by Sony and Carl Zeiss, including the SEL50F18 portrait lens in a new black finish. Choose from telephotos, wide angles and macros to versatile zooms for travel and everyday shooting. The new Carl Zeiss Vario-Tessar T* E 16-70mm F4 ZA OSS is a versatile mid-range zoom with Optical SteadyShot built in for crisper handheld shots. It is joined by Sony's first ever G Lens for E-mount cameras. The new E PZ 18-105mm F4 G OSS is a premium all-rounder with Optical SteadyShot and smooth, quiet zoom operation that's great for shooting Full HD movies as well as still photos. — SG
