DUBAI — Brocade (Nasdaq: BRCD) has announced the appointment of Bill Lipsin to the position of Vice President of Worldwide Channel and Global Systems Integrator Sales. Lipsin is responsible for the overall direction and management of all sales and business development operations for Brocade's channel organization, and the strategic direction, and operational and sales management of the company's Global Systems Integrator (GSI) team. He will report directly to Brocade's Senior Vice President of Worldwide Sales, Jeff Lindholm. In his new role at Brocade, Lipsin will develop go-to-market strategies and, work with the company's global sales and marketing organizations, define and accelerate channel recruitment and sales programs. One of his key initiatives will be to enable partners and GSIs to lever key industry trends such as data center virtualization, cloud computing and software-defined networking. Within the GSI space, Lipsin is tasked with positioning Brocade as the de facto networking vendor-of-choice, and work with systems integrators to ensure that their customers benefit from Brocade's industry-leading portfolio of solutions. "Ninety-one percent of IT decision makers claim that their data center networks need upgrading, and many of these will turn to either Outsource Service Providers, System Integrators or VARs to fulfill their needs,” said Jeff Lindholm, Senior Vice President of Worldwide Sales at Brocade. — SG
