MANAMA — Primedia International has announced that it will launch the Bahrain Business Yellow Pages, Gulf Daily News said on Friday. The directory, to be published in March next year, will be supported by a digital business-to-business search feature, both online and on mobile, the newspaper said. The new reference tool is expected to help businesses find partners, suppliers and new clients in Bahrain, the publisher said. The classified listings section will focus on business-to-business activities, augmented with valuable information for all companies in Bahrain. This includes training opportunities in addition to the latest Tamkeen programs, as well as investment, coaching, recruitment and other organizational support material. A ‘who's who' profile section will also be featured, listing Bahrain's most influential business leaders. The Bahrain Business Yellow Pages' first edition will be distributed throughout the kingdom among decision-makers in companies, ministries, embassies, business centres, key five-star and four-star hotels and many other vital business locations such as heavy-traffic office-building sites. “We are very enthusiastic about publishing this new business-to-business search brand,” Gulf Daily News quoted Primedia chief executive Mike Orlov as saying. “Offering all businesses in Bahrain this advertising portfolio will definitely support the efforts of the market. “Advertising in print, online and on mobile with this dedicated service is the most cost-effective way to target business-buyers,” he added. — SG
