LG Electronics (LG) unveiled Wednesday its latest flagship smartphone LG G2, the first smartphone introduced under LG's new “G” Series for premium devices. Nearly 700 guests from over 30 countries converged at the renowned Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York for the global introduction of the device. The LG G2 exemplifies LG's aim to bring forth more customer-centric innovations. Based on LG's research of consumer lifestyle and behaviors, the smartphone offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience. “Our definition of innovation today is technology that truly resonates with consumers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company who welcomed the guests to the event. “We have always listened to and learned from consumers in pursuit of innovation. We took this research to new heights in developing LG G2, the most exciting and ambitious phone in our company's history.” The LG G2 brings everything together in a device with comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of buttons on the sides of the device. The Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side buttons. Moving the main buttons to the back of the phone gave users more control since this place was where individuals' index fingers are naturally located. Researchers also found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking. Long-pressing on the rear-mounted volume keys allows users to launch QuickMemoTM and the camera, making note taking and photo capturing even easier than before. — SG
