JEDDAH — Between 2009 and 2012, the Saudi economy created about a million new jobs and doubled in size. In the past five years, young Saudi women mainly in the services sector launched several initiatives to create jobs and introduce international commodities to the region. Gaining a strong foothold of luxury lifestyle, beauty and fashion, many Saudi women are established leaders in their own right, using international trends, social media and PR in their stride. One such story is Beauty Box. Sara Ashemimry provides an exclusive range of extraordinary beauty care assortments in Saudi Arabia. She discovered the growing brand while looking for a viable fix she could not find in the country. "It happened when I was much younger and I was at Disney Land with my family when the need emerged for me to take care of her uncontrolled hair, and I found Amazon. From then to now, I have ventured into different products ranging from NCLA nails from Los Angeles, Glam Glow facial to Amazon- the Brazilian hair treatment that are available in the top salons in the country," she told Saudi Gazette. Her business proposal ventures into NCLA nail polish and wraps, Glam Glow facial, Beautiful brows eyebrows, hair Botox treatment, Amazon and Snails nail polish for kids along with other easy to do-at-home manicure and pedicure kits for women. NCLA from California are runway-inspired nail wraps and decals. It breeds the fresh sense of fashion and glamor decoding Los Angeles' unique culture. A favorite among and used by many celebrities like Beyonce, Lea Michele, Kesha, Jessie J, and Miley Cyrus, NCLA is easily the hottest trend to hit town. The secret of pop art nails used by fashionistas, models and bloggers across the world is now out in the open and available at Beauty Box outlets. Kitson, Harvey Nichols, and Nordstrom offer the no-heat-required, ultra-user-friendly, do-it-yourself NCLA nail wraps. The first collection consisted of 18, vibrant, 5-free, LA inspired lacquer shades called the LA Collection. NCLA nail polish and wraps are available at Manna center, salon Rosel, 7L and Jean Louis David. Glam Glow is a quick beauty fix treatment intended for those in the spotlight. Glenn and Shannon Dellimore founded the brand in California to use in Hollywood's entertainment industry and for professional pre-makeup for camera-ready skin. It is created for men and women of all ages and all skin types. Glam Glow is now available in 52 countries across the world. Glam Glow facial features proprietary active-mud delivery systems with Patent Pending TEAOXI™ technology and is used alongside daily skincare Regime. It is available at Bouthaina salon on Tahlia and Mosadia in Jeddah. Beautiful Brows is a Specialist UK Cosmetic Company that manufactures and retails high quality eyebrow essentials. Beautiful brows management is also available at Bouthaina salon on Tahlia and Mosadia branches in Jeddah. Snails nail polish is the world's first 100 percent water soluble nail polish that is easily washable and made especially for little divas. The eco-friendly nail colors are free of harmful chemicals or toxic substances.Snails nail polish give the little models a chance to play dress up and are available at pink or blue store, Toys R Us and the party shop.
Amazon is the most popular mode of hair treatment solution for hair types of all kinds among women in the country. Amazon's blends of smoothing botanicals help ease tight curls, frizzes, and give life back to lifeless hair. According to Sara, the naturally potent antioxidant Acai, paired with the hydrating and reconstructive properties of Brazilian nut oil creates a regenerative and smoothing effect, makes it the ideal choice for fine hair. Amazon Plus includes a combination of Brazilian nut oil and mint oil, which leaves curly, dry, frizzy hair stronger, smoother, shinier and easier to manage. Amazon X-treme is the right solution for tight curls and extremely frizzy hair. It includes a combination of Mango seed butter and Brazilian nut oil makes. Amazon and hair Botox treatment are available at over 300 salons in Jeddah and is also available in Riyadh and Al Khobar.
