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India's iconic electric minicar gets energized
Published in The Saudi Gazette on 19 - 09 - 2008

Long before “green” cars became trendy in other parts of the world, a boxy electric two-seater began rolling out of a small factory in the Indian city of Bangalore, which was then emerging as a software services hub.
Today, scores of Reva electric cars can be seen tootling down Bangalore's crowded streets, their bright colours and minimalist design drawing curious looks, even smiles, from commuters. The Reva was among the world's first electric vehicles sold commercially. It did not take off initially quite as its maker had hoped but it has blazed a trail for other electric cars - such as General Motors' new Chevrolet Volt - which are coming into their own in an age of high oil prices.
Reva Electric Car Co was set up in 1994 by India's Maini Group and AEV of the United States. The company was the first to successfully commercialise electric vehicles, according to consultancy Frost & Sullivan.
By 2001, it had built its first all electric car, just four years after Toyota Motor began selling a car that would come to define the eco-friendly auto segment, the Prius hybrid.
The Reva was the brainchild of Chetan Maini, scion of the Maini Group, who championed the car at a time when scepticism was widespread about the viability of electric vehicles.
Developed entirely in-house, India's first electric car was 95 percent indigenous from the start, built of lightweight steel and plastic and with fewer moving parts. It can be fully charged in seven hours by plugging into a regular 15 amp socket at home.
The fully-automatic models have a top speed of 65 km/hr and a range of 80 km, and a running cost of just 0.4 rupees/km.
But its high price, nearly 25 percent more than entry-level cars, found few takers in India where low-end cars hold sway. So Maini began exporting the Reva to the United Kingdom and Europe where they are sold as quadricycles.
Besides Britain where it is branded G-Wiz, Reva is now also sold in Cyprus, Greece, Ireland, Italy, Malta, Norway, Spain and Sri Lanka. It is also being test marketed for applications such as mail trucks in Australia, Austria, Germany and the United States.
With oil prices having hit record highs earlier and countries focusing on energy security, there is greater pressure on carmakers to develop engines powered by alternate fuels.


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