JEDDAH – Decofair 2013, Saudi Arabia's only mid- to high-end international design event, will take place on Nov. 29 to Dec. 2 at the Jeddah Centre for Forums & Events, Jeddah. Decofair is a long-established and well-respected design event in the Kingdom, and last year attracted over 11,300 of Saudi Arabia's best design buyers, leading professionals, architects, designers, specifiers and project owners who came to view leading international design brands showcasing their latest collections. Decofair 2013 sees world-renowned Swiss interior brand Vitra present their latest range that will demonstrate their dedication to creating functional, inspiring design pieces. The Kenzo Maison collection captures the youthful essence of the brand with vibrant and exciting furniture designs, whilst BoConcept's modern and contemporary furniture range will once again inspire Decofair's design visitors. International Sales & Marketing Director Naomi Barton, said "it is so clear that the Kingdom of Saudi Arabia has huge potential for international companies who wish to target the lucrative Saudi market - $624 billion will be invested in Saudi construction projects through to 2020 as part of the National Investment Program. Well-known upcoming mega-projects such as King Abdullah Economic City, Kingdom City, and Jisan Economic city are just the start of a phenomenal expansion and development program for the country. It's therefore not a surprise that furniture consumption is forecasted to grow by 12 percent from 2011-2013. Current imports for furniture industry are already worth an impressive $2.2 billion, making KSA one of the most attractive interior markets in the Middle East", and Decofair will offer the world's best design brands the only high-end platform in Saudi Arabia where they can meet the country's key design professionals." Decofair, the largest design event in Saudi Arabia, promises to be even more inspiring and innovative this year. The show is the perfect platform to showcase new products from all over the world and every year supports the well-known philosophy: Creativity has no boundaries! This year Decofair will provide a fantastic opportunity for visiting professionals to participate in Decofair Discussions, master-classes and seminars with leading international designers on the show floor at the show. — SG
