RIYADH — Modern Electronics Company Ltd (MECL), a subsidiary of the Al-Faisaliah Group and Sony, the leading consumer electronics brand, unveiled its new additions to the summer 2013 VAIO line-up: VAIO Duo 13 and VAIO Pro 13/11. Designed to enrich one's lifestyles, the new slider PC-VAIO Duo 13, and mobile - VAIO Pro 13/11 complete the summer 2013 VAIO line-up. VAIO Duo 13 and VAIO Pro 13/11 are embedded with Sony's technical marvel in design, digital imaging, sound technology and connectivity, and provide an abundance of new personal computing experiences. "Our goal with these innovative models is to provide a fresh perspective on PCs. We have achieved this through various factors including creative design and Sony's unparalleled visual and audio technologies," it said. "Our main aim is to introduce devices into the market that portray the ideal balance between work and play. An example of this is the VAIO Duo 13's convenient design where consumers can use the slate mode either for presentations or playing music, and the keyboard mode for easy editing of documents.” VAIO Pro 13 is the lightest touch capable Ultrabook in its respective class. By using carbon fiber throughout the case, the touch enabled VAIO Pro 11 achieves the light weight of approximately 0.770 kg, while the touch enabled VAIO Pro 13 weighs about 1.060 kg. VAIO Pro 13/11s' uni-direction carbon fiber body and Hexa-shell design provides the additional durability required for a mobile PC. TRILUMINOS Display for mobile allows users access to a wide palette of rich natural colours thanks to Sony's BRAVIA expertise. Combine this with a full HD display and Sony's super resolution technology, X-Reality for mobile, and users are in for a treat. X-Reality for mobile analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos. VAIO Duo 13 is a slider hybrid Ultrabook that provides a unique form as well as accurate and nifty pen solutions. VAIO Duo 13's unique Surf Slider design allows for a smooth transition between slate and keyboard modes. Sliding the screen back while in slate mode reveals a keyboard and a touch pad and returning it to its original position puts the VAIO Duo 13 back in slate mode, favoring touch and pen manipulation. The slate mode allows users to easily operate VAIO Duo 13 by touch or with its digitizer stylus, while the keyboard mode perfectly accommodates conventional PC usage. The convenience of slate mode combined with the efficiency of keyboard mode creates a vastly improved PC experience. In addition to its multiple benefits, VAIO Duo 13 is active even during sleep and offers prolonged battery life. Nevertheless, the most incredible part of this technology is that VAIO Duo 13 has the ability to provide these benefits without compromising on battery life. In fact, VAIO Duo 13 has the longest battery life compared to any Ultrabook. TRILUMINOS Display for mobile offers access to a wide palette of rich natural colours thanks to Sony's BRAVIA expertise. This technology makes it possible to display the subtle differences of various reds, blues, and greens, as well as emerald green. For example, TRILUMINOS Display for mobile has the ability to reproduce the variety of reds found in a rose or the blues in the sky. Combine TRILUMINOS Display for mobile with a full HD display and Sony's super resolution technology, X-Reality for mobile, and users are in for a treat. X-Reality for mobile analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos. It analyses elements depending on the scene and adjusts them based on pattern, outline and colour composition. It also strengthens subtle patterns and accurately portrays detailed feel, while reinforcing bold outlines. Additionally, the technology enhances colour composition, vividly reproducing hard-to-display natural colours. With One-touch listening, included in all of the summer 2013 VAIO models, users can seamlessly transfer music playing on their VAIO to a wide variety of NFC (Near Field Communication) compatible devices and continue enjoying the song right where they left off. The new VAIO Duo 13 and VAIO Pro 13/11 will be retailed in the s currently available across all leading electronics retailers and Sony World showrooms in the kingdom of Saudi Arabia . — SG
