Real Madrid's new coach Carlo Ancelotti (C) waves next to one of his assistant coaches, former soccer player Zinedine Zidane (L) and President Florentino Perez at Santiago Bernabeu Stadium in Madrid Wednesday. — Reuters MADRID — Playing spectacular football and filling the trophy cabinet at the same time is the top goal for soccer coaches and Carlo Ancelotti promised both as he took up the reins at Spanish giant Real Madrid Wednesday. Speaking in an entertaining mixture of Spanish, French and his native Italian, Ancelotti told reporters at the Bernabeu Stadium his goal was to help Real win a 10th European title and replace arch-rival Barcelona as the dominant club in Spain. Flanked by Emilio Butragueno, a club director with whom he locked horns when they were players in the 1980s, he confirmed former France and Real midfielder Zinedine Zidane would be one of his assistants on the bench along with Englishman Paul Clement. “I love football and that's why Real Madrid is a dream for me and today that dream is coming true,” Ancelotti told the packed press room in the bowels of the giant arena. “I don't think Real Madrid will be the end of my career but my hope is that I will be here a long time,” added the 54-year-old, twice a Champions League winner with AC Milan as both player and coach. Real President Florentino Perez lured Ancelotti from French champion Paris St Germain following last month's departure of Jose Mourinho, three years before the end of his contract, after a season without major silverware. Labeled “the pacifier” in Spanish media, the laid-back Italian is an entirely different character from the combative Portuguese, who clashed with key players, divided fans and had a testy relationship with journalists. “I have a different character (to Mourinho) but I have total respect for him,” Ancelotti said. “I don't think it's possible to compare Mourinho and me. I am focusing on my work and the president will decide if it has been good or bad.” Real has not been crowned champion of Europe for more than a decade and Perez, a construction magnate in his second stint as president, made clear at an earlier presentation that winning the Champions League was the overwhelming priority. “It's a great goal for the club, for everyone,” Ancelotti said. “I have the ambition, the responsibility for that. It is a huge motivation.” Getting the better of Barca, which knocked his PSG side out of Europe last season, will be one of Ancelotti's biggest challenges. He gave little away about possible player purchases, saying the transfer market would be discussed in coming days. Malaga playmaker Isco, a key performer in the triumph of Spain's Under-21 side in this month's European Championship, has been identified as a possible recruit in the short term with local media reporting he will be presented on Friday. — Reuters