BASIC Systems, a Saudi company specialized in the field of digital signage networks, and technical solutions and systems development, inaugurated LG's Digital Signage & Security Products showroom in Riyadh. Basic Systems opens this showroom to showcase the latest LG Digital Signage Solutions Basic Systems Co Ltd. to offer customers the best and the LG latest technology in digital Signage. Trial of new products are available in the showroom for live demo. “Basic systems showroom covers the whole spectrum of LG Digital Signage products & solutions to carry out installations throughout the Kingdom of Saudi Arabia” said John Lee, President of LG Electronics, Saudi Arabia. “Our showroom is promoting and integrating the systems which will decrease expenses and increase efficiency of the systems so that the best results can be accomplished and engineers at Basic Systems are promoting and integrating the complicated systems to make them one "thorough,” said Fawaz Yassin Al Qudimi, General Manager Basic Systems. Basic System expertise in LG Digital signage designed for 24/7 continuous operations, the LED main stream display series can display advertisements, information and broadcast video with full HD brilliance. With an auto brightness sensor, screen brightness is automatically adjusted by its surrounding illumination level with Smart Energy Saving, added Hee Jin Moon, Senior B2B Product Manager, LG Electronics Saudi Arabia. LG “Ez Sign TV,” is the world's first TV that comes with signage function now customers can run message on the TV screen in the form of billboard TV without additional hardware. Ez sign TV is a turnkey solution that offers any business owner an intuitive and cost- effective digital signage display system with the added feature of broadcast television. With Ez Sign TV, business owners can simultaneously show branded advertisements and television broadcasts, attracting attention and delivering specific messages to customers. Content creation is simple; owners can use a computer to access a selection of more than 30 attractive templates then add their own images and text. The content is easily transferred to the Ez Sign TV display via a WiFi (wireless). Basic Systems showroom covers the whole spectrum of LG Digital Signage & Security protection from CCTV, IP Cameras, Access Control systems through to the most recent highly sophisticated IP-Networked camera surveillance systems. The showroom is promoting and integrating the systems which will decrease expenses and increase efficiency of the systems so that the best results can be accomplished. LG & Basic Systems outlets are expected to revolutionize how customers view LG Digital Signage and significantly increase awareness about upcoming technologies, products and customized solutions as per customer need. Customers will now have an opportunity to evaluate touch-an-feel, see demos, and see full range of products in operation before purchasing them which would actually help them understand their requirement better and get the suitable product. – SG