JEDDAH – Al Rabie Saudi Foods Co. won two contracts to supply juices and milk to the Ministry of Education (MoE) school canteens in Riyadh, Jeddah and the Eastern Province. The contract was signed with Tatweer Education Holding Co. Tatweer was established in accordance with a Royal Decree to implement King Abdullah, Custodian of the Two Holy Mosques, project for the development of public education in collaboration with the Ministry of Education, including management of students' food program in the kingdom to ensure that they receive healthy meals with high nutritional value. Al Sharif Monther Al Harthy, CEO of Al Rabie Saudi Foods Co., said "signing this imperative partnership with Tatweer Education Holding Co. confirms that the quality of Al Rabie juices and dairy products complies with the highest standards, as Al Rabie is always working to consolidate its position and reputation based on providing high-quality products to meet the demands of the growing number of customers." “Selecting Al Rabie Saudi Foods Co., the leader in juices and milk production and manufacturing, came as culmination of its commitment to exact quality standards and distribution services. Al Rabie always works to provide the latest and best products taking into account the needs and requirements of the market,” Al Harthy added. Al Rabie Saudi Foods Co. Ltd. is a leading producer of juices and food products in KSA and Middle East. Meanwhile, the Saudi beverage market is growing at an annual rate of over eight percent, according to Ranjitha Subash, Consumer Insights Director at Kantar Worldpanel. Insights revealed that the food and beverage (F&B) sector is driving sector growth, with each Saudi household buying an average of eleven various beverage categories. “Cold beverages and dairy product range, and interestingly more contemporary segments like energy drinks, malt drinks and flavored dairy products are leading the spurt,” said Subash. – SG
