MINDSHARE, an agency dedicated to innovative brand development for its clients, organized a management meeting recently at the Grand Hills Broumana, Lebanon to review the agency's performance and establish a strategic direction and business plan for the coming five years. The assembly began with a detailed review of Mindshare MENA's performance from 2008 to 2012, including in-depth scrutiny of products, initiatives, activities, and new additions to the agency's spectrum of services. After a careful examination of the last five years at Mindshare MENA, participating attendees discussed a 5-year business strategy and planned to further strengthen Mindshare's position as an agency. “This landmark meeting was a great success. There were a lot of discussions before and during the meeting, and as a result, we came up with a strong plan on how to drive the company in the next five years. There will be lots of changes that will have a very positive impact on our brand,” Mindshare MENA CEO Samir Ayoub said. “Traditional planning and buying is history: it's a must to evolve with the consumer while leveraging technology in order to continuously create a competitive advantage for our clients.” — SG
