MINDSHARE, an agency dedicated to innovative brand development for its clients, recently concluded its 3rd annual Media Summit, held at the Address Dubai Marina in the UAE. The event brought together some of the brightest minds in technology and marketing, focusing on the theme, “Generation Multi-Screen”. “Once again we have been able to push the boundaries with this media summit,” said Samir Ayoub, Chief Executive Officer of Mindshare in the MENA region. “Analyzing the current use of digital technology in our lives has been a major part of this event, but simply looking at the present is not enough. As an industry, we need to try to predict what the technological landscape will look like in six months or a year, if not farther down the road. As humans, we do this best in a collective environment where our minds are being bombarded with different perspectives. We believe we created such an environment with this forum, and have no doubt that all the participants are going to leave with new ideas about the future of both marketing and technology.” Mindshare works collaboratively with clients to increase brand awareness among consumers. The goal is to heighten brand recognition and exposure - thereby increasing profits - by creating unique solutions for clients' communications challenges. Mindshare, part of the WPP global communications group, was launched in 1997 and now has over 100 offices around the world. In October 1999, Mindshare MENA was the first independent agency launched in the region. Today Mindshare has over 13 offices in 10 countries across the GCC, Levant, and North Africa. — SG
