GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, and part of LIXIL, is preparing to launch its first-ever nationwide tour in Saudi Arabia. GROHE continues to revolutionize the way water is used in homes and commercial spaces. This new initiative, a mobile showroom tour, will showcase GROHE's latest innovations across key cities in the Kingdom. This mobile showroom tour, known as the "GROHE Pro Tour," aligns with Saudi Vision 2030, supporting the Kingdom's economic diversification agenda. Saudi Vision 2030 emphasizes the development of key sectors such as construction, manufacturing, and logistics, with a focus on sustainability and innovation. Grohe's involvement in the local market complements these priorities by delivering world-class bathroom solutions and kitchen fittings that not only enhance living standards but also support the growth of Saudi Arabia's construction and manufacturing sectors. Through the "GROHE Pro Tour," which kicks off on October 1st, attendees will have the opportunity to explore an innovative range of integrated products. The mobile showroom will feature GROHE's best-in-class products, including cutting-edge faucets, showers, and concealed cisterns, allowing visitors to interact with these products firsthand. The tour's primary objective is to raise awareness of GROHE's product excellence while reinforcing its dedication to customer satisfaction throughout the Kingdom. The tour will cover multiple cities across Saudi Arabia, with stops at prestigious locations, including: - Jazan – October 1st - Abha – October 3rd - Madinah – October 6th - Tabuk – October 9th - Qassim – October 13th - Dammam – October 16th - Al Ahsa – October 17th Moreover, this tour comes at a key time for GROHE's expansion in the region. Recently, the GROHE brand launched its first manufacturing facility in Saudi Arabia, located in Dammam, in collaboration with Zamil Plastic Industries Co. Spanning over 26,000 square meters and employing more than 200 local staff, this facility plays a critical role in the production of GROHE's concealed cisterns.
