LEAP 2024, being held from March 4-7th in Riyadh, Saudi Arabia, will focus on various high-level tech cornerstones such as artificial intelligence, data security, and network infrastructure. Security solutions capable of adapting to an ever-changing threat landscape are important now more than ever, and companies across Saudi Arabia are investing heavily in the protection of their digital assets. With attendees meeting with some of the leading technology firms and executives, the show will highlight some important challenges that companies across Saudi Arabia are facing with security and digital transformation, and how they can overcome them. In order to support growing networking and datacenter needs in Saudi Arabia, Aginode – formerly Nexans Telecom Systems - will exhibit some of its flagship enterprise networking and data centre solutions designed to help businesses grow and manage effective ICT communication. Speaking on their participation, Arafat Yousef, Managing Director - Middle East & Africa at Aginode said, "There is unprecedented growth occurring in enterprises, and it is imperative that network infrastructure is able to cope with this growth. We continue to support Saudi Vision 2030 by ensuring that organizations have the right architecture in place to grow consistently and offer exciting opportunities for investment and jobs in the local market. Our priority is ensuring that businesses have the right tools to keep their networks running as efficiently as possible, and we are here to help make these decisions even easier." Marking its third time at LEAP, PROVEN Solution will be highlighting several innovative solutions that showcase the company's breath of experience and innovation. One such solution is Sanad.ai, the company's AI-powered Arabic document processing system that can quickly extra data from a variety of sources and turn it into searchable, readable, and editable text. "Saudi Arabia is rapidly evolving, witnessing a surge in startups, innovation hubs and technology-focused initiatives, offering wide range of opportunities for international investors. We are thrilled to contribute our innovative technologies to the Kingdom's flourishing tech landscape, diversifying the country's economy with a dedicated thrust on sustainability. The combination of local talent, international investment and technological advancements will propel Saudi Arabia to the forefront of global tech innovation," said Zaid Al Mashari, CEO, PROVEN Solution. The company will also be showcasing new solutions in robotics, as well as Air-Econ, which is aiding government entities, large-scale buildings, hotels and schools in Saudi Arabia and UAE in energy conservation efforts. PROVEN Reality will also demonstrate its various immersive technology solutions tailored for healthcare, education, construction and engineering sectors including an interactive hologram for an engaging experience. When it comes to digital transformation in the world of sports, Dimension Data will be sharing valuable insights on its wide portfolio of solutions and services. The company will demonstrate how its partnership with Cisco is crucial for digital transformation in the sports industry. "We are excited to participate in LEAP this year and showcase how through innovative solutions and strategic partnerships, we are revolutionizing how sports organizations engage with fans, optimize performance, and drive operational efficiency. Our presence at LEAP 2024 underscores our commitment and investment in the Kingdom of Saudi Arabia and its Vision 2030, and to support its digital transformation and empowerment," said Burcak Soydan, Managing Executive, Dimension Data Middle East. For companies interested in a complete suite of protection across their IT and OT systems, Tenable will be showcasing Tenable One at Hall 1, Booth B60. This is the first and only exposure management platform that provides holistic visibility across a multitude of OT and IoT assets. This first-of-its-kind approach allows organizations to prioritize security risks wherever they reside — be it in the cloud, data center, or the OT environment — and most importantly, to understand how these risks create attack paths across their infrastructure. "Showcasing Tenable One at LEAP 2024 is a pivotal moment for Tenable," said Maher Jadallah, Senior Director Middle East & North Africa, Tenable. "With organizations across Saudi Arabia stepping up their digitization efforts, there are countless attack paths that can remain undefined until it is too late. Tenable One demonstrates how a unified front across IT and OT/IoT can reduce this threat. We're looking forward to demonstrating our capabilities at LEAP 2024." Security solutions can be applicable to home users as well, and security brand Ring will be available to demonstrate it extensive portfolio of whole-home security devices. Visitors can see how Ring's products - from Video Doorbells to indoor and outdoor Security Cameras - allow customers to create a 'Ring of Security' around their homes. Saudi Arabia is an important point of focus for Ring, given the country's commitment towards technological advancement and the rise in the adoption of connected smart home devices. The Kingdom's strong focus on enhancing security aligns perfectly with Ring's aim to provide peace of mind and convenience to homeowners with its whole-home security solutions. "This is our first time exhibiting at LEAP, and it represents our commitment to establishing our presence in the Kingdom. The exhibition provides us with an ideal platform to spotlight our products, and engage with industry leaders, partners and consumers, as we aim to transform the way homeowners in the Kingdom view whole-home security," said Mohammad Meraj Hoda, Vice President – Emerging Markets at Ring. With cybersecurity being a round-the-clock activity for organizations, Sophos will be demonstrating how its security solutions are at the forefront of detecting and mitigating security attacks for businesses. "Cybercriminal groups are a 24x7 operation, so organizations need trained security analysts to be monitoring and responding to their environment around the clock. In this context, Sophos is contributing to the cybersecurity posture of organizations in Saudi Arabia by providing Sophos MDR services over our ACE Platform. Thanks to our MDR, organizations in the Kingdom have access to a team of global cybersecurity experts that monitor their environment 24/7," said Harish Chib, Vice President, MEA, Sophos. With the inspiring direction of Saudi Vision 2030, Saudi Arabia has expedited its endeavours to emerge as the next global centre for business and innovation. Both international and regional companies are eyeing Saudi Arabia as their next growth destination. Saudi Arabia offers stable economic growth, with nominal GDP growth surpassing that of other major countries.
