Buildings with awe-inspiring architectural designs crafted thousands of years ago in the ancient village of Thee Ain, Al-Baha Region, southwestern Saudi Arabia, are no longer the sole attraction for tourists. The sprawling banana plantations, characterized by their loose branches and delightful aroma, have captivated tourists, while also providing profitable economic opportunities for the locals. Bananas play a significant role in the tourism identity of Al-Baha Region. The cultivation season in Thee Ain lasts from October to December. Despite its challenging high-altitude and cold climate, Al-Baha has carved its niche in banana cultivation. While the bananas here may be smaller in size compared to those in other regions, locals credit the fertile land, moderate weather, and abundant water supply through engineered channels for their success. Farmer Abdulrahman Al-Amri said that Thee Ain is known for cultivating delicious bananas with a distinct aroma that sets them apart from other varieties. These small- to medium-size bananas are harvested every 20 days from mature trees that are eight to ten years old. The unique tourist identity of Al-Baha attracts visitors year-round, boosting demand for the region's famous bananas. In summer, sales skyrocket, while during winter, demand rises as supply decreases. Recognizing the economic potential, the Ministry of Environment, Water, and Agriculture (MEWA) has launched initiatives to support banana cultivation. It has provided seedlings, conducted workshops, and assisted farmers through the Agricultural Terraces Rehabilitation Initiative. The village of Thee Ain boasts around 25 banana farms spread across seven agricultural plots, with an estimated annual production of about four tons. The cultivation not only yields substantial profits for the locals but also offers a low-cost investment opportunity. The price per kilogram ranges from SR15 to SR20, ensuring good profitability. — SPA
