The Board of Directors at NEOM introduced on Wednesday Siranna, an exclusive tourism escape set to redefine luxury living within the sustainable regional development in northwest Saudi Arabia. Nestled along the Gulf of Aqaba coastline, Siranna epitomizes elegance and innovation, offering a lifestyle without compromise. The ultra-luxurious destination will feature a 65-key hotel and 35 exclusive residences, providing uninterrupted views of the Red Sea. The hexagonal pillars, emerging from the coastal terrain, create a distinctive yet harmonious design, complementing the surrounding mountains and flora. Accessible by waterborne transportation, guests will traverse natural rock formations before reaching the enchanting entrance. Focused on fostering original thinking and relaxation, Siranna invites visitors and residents to escape the noise of everyday life and connect with like-minded individuals in an effortlessly chic setting. Signature beach clubs, spas, and state-of-the-art wellness facilities offer unparalleled opportunities for rejuvenation. Discovery trails by foot or horseback allow guests to explore where the sea, mountain, and wadi converge. Sophisticated dining and entertainment options cater to diverse tastes, ensuring a holistic and memorable experience. The development's guiding principle emphasizes minimal intervention in nature, preserving the landscape through thoughtful and deliberate techniques. The architecture pays homage to the local heritage, seamlessly blending into the adjoining mountain and wadi. Siranna exemplifies NEOM's commitment to creating sustainable spaces in nature that foster creativity, alongside providing the epitome of luxury hospitality. Aligned with NEOM's conservation goals, Siranna will complement its coastal location with sustainable practices. This announcement follows recent developments Leyja and Epicon, contributing to NEOM's vision for sustainable tourism in the Gulf of Aqaba. — SG