Starting Aug. 4, 2021, shoppers can enjoy a wide range of everyday essentials, grocery, exotic fruits, vegetables, frozen and chilled foods, fresh deli items as well as non-food items, household, and home furnishing. More than 120 new products have been introduced in stores, along with over 2,500 variety of far eastern products. Present at the store visit of "Amazing ASEAN" in the presence of Shehim Mohammed — girector of LuLu Saudi Hypermarkets in Riyadh Avenue mall were the ambassadors of the eight ASEAN countries represented in the grand promotion. The were Dato Yusoff Bin Ismail, ambassador of Brunei Darussalam, Arief Hidayat, deputy chief of mission, Embassy of the Republic of Indonesia, Dato' Abd Razak Abdul Wahab, ambassador of Malaysia, Tin Yu, ambassador of Republic of the Union of Myanmar, Adnan Villaluna Alonto, ambassador of Philippines, Wong Chow Ming, ambassador of Singapore, Sathana Kashemsanta Na Ayudhya, chargé d'affaires (minister), Royal Thai Embassy, Riyadh, Vu Viet Dung, ambassador of the Socialist Republic of Vietnam. In the Western Region of Saudi Arabia, a launch ceremony was held in LuLu Hypermarket, Event Mall, Amir Fawaz Jeddah with Eko Hartono, consul general of the Republic of Indonesia, Mdm. Farah Syafina Bahari, deputy consul general of Malaysia, Soradjak Puranasamriddhi, consul general of the Royal Thai General Consulate, and Mary Jennifer D. Dingal, consul & acting head of post of the Philippine Consulate General. "LuLu has a rich association with the ASEAN countries — we have hypermarkets in Malaysia and Indonesia and a wide network of suppliers of products and food and non-food items in the region," Shehim Mohammed said, "Therefore, it gives us great pride to bring together the variety of goods that we stock from the ASEAN region for shoppers in the Kingdom of Saudi Arabia. We are sure customers will love the range of products, their exotic appeal, great taste and durable quality of the non-food items." — SG