DAMMAM — Almajdouie Motors Company, the authorized distributor for Changan cars in Saudi Arabia, announced its sponsorship of the "Eastern Green" campaign, which was launched by the Municipality of the Eastern Province with an aim to increase the green area and trees per capita share under the Kingdom's vision 2030. The sponsorship of the campaign is part of community service initiatives of the Almajdouie Motors Company. Speaking on this occasion, Yousef Bin Ali Almajdouie, CEO of Almajdouie Motors, pointed out that participating in this initiative comes within the company's social responsibility framework and strategic plans to interact with the community directly. He said that Almajdouie Company is always keen to contribute to the quality of life, spreading of afforestation culture, instilling values and principles in the community and protecting the environment. Almajdouie-Changan launched its initiative in this direction two years ago through the "Extreme Heat Challenge Convoy" that toured the regions of Saudi Arabia and has been providing agricultural seedlings and planting them in many areas visited by the convoy as part of the afforestation initiative. A number of the company's employees have been participating in the initiatives as volunteers in order to promote the spirit of social participation, in addition to contributing to raising awareness among all community sectors of the importance of afforestation through advertising and social networking sites, targeting all community members.